Brand Power the X factor

Sydney Morning Herald, Issue: 24-25 November 2012
25.11.12

We’ve long known the value of branded fashion, jewellery and homewares, but a new report has now revealed that developers can ass as much as a third gain to the value of new developments around the world through successful branding.

Linking homes to well known designers or brands can provide immediate returns, according to international research by property agency Knight Frank.