Studio Sydney Tower

Rather than seeming like a convention centre, this space was to have the feel of a New York loft or high-end residential apartment. The loft would be used for a range of events, including conferences, dinners, cocktail parties, product launches and weddings.

In its clever use of harmonious materials, furniture, fixtures and finishes, AJC’s design changes the focus from corporate to contemporary residential, showcasing sophisticated style and versatility. Creating a warmer, softer space, AJC has de-commercialised the space, simultaneously drawing attention to a spectacular location and providing a relaxing ambience. Window seating around the perimeter allows visitors to feel they are sitting amongst the clouds, appreciating unparalleled views of the Sydney cityscape and harbour.